ADHD supplements are designed to help improve attention and focus in individuals with ADHD. Examples of popular ADHD supplements include omega-3s, iron, magnesium, zinc, vitamin C, and melatonin.
However, growing interest in this product category can be mainly attributed to nootropics.
Specifically, people are increasingly using nootropics to help with their ADHD. In fact, searches for “nootropics for ADHD” have increased by 850% over the last 5 years.
ADHD supplements are part of the Focus Supplements meta trend.
Searches for “focus supplement” have increased by 72% over the last six months.
Focus supplements are growing alongside growing demand for brain and cognitive supplements.
Cognitive function supplements currently only make up approximately 3% of total supplement sales.
However, demand for cognitive supplements is growing rapidly (sales increased by 64% last year).
Alpha Brain, Noocube and Qualia Mind are trending DTC brands that sell supplements designed to help with focus.