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Rapidly Trending Topics, Insights, and Analysis: Bakuchiol Serum

Bakuchiol serum is a skincare serum infused with bakuchiol, a chemical compound derived from the psoralea corylifolia plant. The product is mainly used for its antioxidant and collagen boosting properties, which helps reduce skin discoloration and wrinkles.

Increased interest in this product category can be mainly attributed to a skincare brand called Avene (searches for the company have increased by 207% over the last 5 years). However, we’re seeing a number of other beauty brands entering this space.

Rapidly Trending Topics, Insights, and Analysis: Bakuchiol Serum

What’s Next

Bakuchiol serums are part of the Bakuchiol Products meta trend.

Searches for “bakuchiol” have increased by over 9000% over the last five years.

The compound is mainly known for its antioxidant and anti-inflammatory properties, which is why it’s increasingly used in anti-aging skincare products.

Specifically, bakuchiol is emerging as an alternative to the more popular retinol.

Bakuchiol’s skincare benefits are very similar to retinol. However, unlike retinol, bakuchiol purportedly does not cause as much redness, irritation, itching and dry skin.

In addition to Bakuchiol serum, bakuchiol oil is also trending (searches are up 3700% over the last 5 years).