Barrier cream is a skincare product designed to act as a barrier for the skin. Specifically, this beauty product protects the skin from irritants and dryness.
Barrier cream has largely grown thanks to TikTok, with videos mentioning barrier creams amassing over 143 million views on the platform.
One popular barrier cream is made by Soon Jung (searches for “Soon Jung barrier cream” have increased by 1900% over the last five years).
TikTok videos featuring Soon Jung’s cream have over 264 million views.
Barrier creams are part of the SkinTok meta trend.
The #skintok hashtag has over 10 billion views on TikTok.
Lip oil is an example of a trending Skintok product. Searches for lip oil have increased by 469% over the last five years. Whereas videos mentioning the product have over 1.2 billion views on TikTok.
Glowing sunscreen is another example of a skincare product going viral on TikTok. Searches for this product have increased by 281% over the last five years. On TikTok, glowing sunscreen videos have amassed over 23.6 million views.
REFY, Glow Recipe and Tower28 are examples of SkinTok famous brands.