A bedroom mini fridge is a smaller version of a normal-sized refrigerator found in most homes. An initial spike in interest for this product can be attributed to a retro mini fridge made by Frigidaire (searches for “frigidaire mini fridge” have increased by 354% in the last five years).
The retro fridge saw explosive growth, mainly because of social media: TikTok videos showcasing this product have been viewed over 720 million times.
This translated into an increased overall interest in bedroom mini-fridges. Videos mentioning a bedroom mini fridge have over 740 million views on TikTok.
One popular mini fridge brings in approximately $67K/month on Amazon.
What’s Next
Bedroom mini-fridges are part of the #fridge meta trend.
People are increasingly turning to social media to share fridge organization tips.
The hashtag #fridgeorganization, where users show off their fridge organization accessories, has over 1.9 billion views on the platform.
Fridge drip trays and fridge door handle covers are two examples of fridge accessories that are seeing growth thanks to social media.