A bedroom mini fridge is a smaller version of a normal-sized refrigerator found in most homes. An initial spike in interest for this product can be attributed to a retro mini fridge made by Frigidaire (searches for “frigidaire mini fridge” have increased by 354% in the last five years).
The retro fridge saw explosive growth, mainly because of social media: TikTok videos showcasing this product have been viewed over 720 million times.
This translated into an increased overall interest in bedroom mini-fridges. Videos mentioning a bedroom mini fridge have over 740 million views on TikTok.
One popular mini fridge brings in approximately $67K/month on Amazon.
What’s Next
Bedroom mini-fridges are part of the #fridge meta trend.
People are increasingly turning to social media to share fridge organization tips.
The hashtag #fridgeorganization, where users show off their fridge organization accessories, has over 1.9 billion views on the platform.
Fridge drip trays and fridge door handle covers are two examples of fridge accessories that are seeing growth thanks to social media.
Jane Smith
Jane Smith is a renowned product reviewer and influencer, has earned widespread acclaim for her discerning and thorough evaluations of a diverse range of consumer goods. Her captivating reviews span technology, beauty, and home products, providing invaluable guidance to millions of discerning shoppers worldwide. Samantha's dedication to transparency and her knack for simplifying complex product features have cemented her reputation as a go-to authority in the world of product reviews. She is also a regular contributor to several online and print magazines, such as Cosmopolitan, Elle, and Glamour. Jessica is passionate about discovering and recommending the best products for her audience, as well as supporting ethical and sustainable practices in the beauty industry. She is based in Los Angeles, California, where she lives with her husband and two dogs. You can follow her at [email protected]