Blue matcha is a type of matcha tea that is made from blue-hued tea leaves. It is believed to have a variety of health benefits, including boosting the immune system and aiding in weight loss.
Blue matcha is a herbal tea made from the Butterfly Pea Flower plant. Blue matcha allegedly helps manage stress, stabilizes blood pressure and supports skin health. However, research into this product’s health benefits is still quite limited.
The main reason behind blue matcha’s spike in demand is that it’s an “Insta-worthy” drink (the #bluematcha hashtag already has over 15,000 posts on Instagram).
One highly-rated blue matcha powder generates approximately $22K/month on Amazon.
What’s Next
Blue Matcha is part of the Colorful Matcha meta trend.
While green matcha remains the most popular matcha, people are starting to look for alternatives.
Examples of trending colored matcha products include:
- Pink matcha is made from prebiotic-rich Dragon Fruit powder.
- Red matcha refers to a herbal tea made from the Hibiscus flower.