Caffeine eye serums are water-based treatments that constrict blood vessels around the eyes, which reduce puffiness. Additionally, these serums reduce reactive oxygen species that harm the skin, helping to prevent under-eye bags and dark discoloration.
One trending caffeine-infused eye serum is made by The Ordinary (searches for “The Ordinary caffeine eye serum” have grown by 500% in the last five years).
The Ordinary’s eye serum generates around $72K/month on Amazon.
Caffeine eye serums are part of the Caffeine Skincare meta trend.
Caffeine is becoming an increasingly-popular skincare ingredient.
According to the Cleveland Clinic, caffeine’s antioxidant properties can help protect, brighten and soothe the skin.
Examples of trending caffeine-based skincare products include:
Caffeine scrubs are exfoliators that help clean and soothe the skin.
Caffeine wash tightens the skin, making it look more youthful.
Whereas Mcaffeine and Youth to the People are trending beauty brands that sell caffeine-based skincare products.