Caffeine eye serums are water-based treatments that constrict blood vessels around the eyes, which reduce puffiness. Additionally, these serums reduce reactive oxygen species that harm the skin, helping to prevent under-eye bags and dark discoloration.
One trending caffeine-infused eye serum is made by The Ordinary (searches for “The Ordinary caffeine eye serum” have grown by 500% in the last five years).
The Ordinary’s eye serum generates around $72K/month on Amazon.
What’s Next
Caffeine eye serums are part of the Caffeine Skincare meta trend.
Caffeine is becoming an increasingly-popular skincare ingredient.
According to the Cleveland Clinic, caffeine’s antioxidant properties can help protect, brighten and soothe the skin.
Examples of trending caffeine-based skincare products include:
Caffeine scrubs are exfoliators that help clean and soothe the skin.
Caffeine wash tightens the skin, making it look more youthful.
Whereas Mcaffeine and Youth to the People are trending beauty brands that sell caffeine-based skincare products.
Jane Smith
Jane Smith is a renowned product reviewer and influencer, has earned widespread acclaim for her discerning and thorough evaluations of a diverse range of consumer goods. Her captivating reviews span technology, beauty, and home products, providing invaluable guidance to millions of discerning shoppers worldwide. Samantha's dedication to transparency and her knack for simplifying complex product features have cemented her reputation as a go-to authority in the world of product reviews. She is also a regular contributor to several online and print magazines, such as Cosmopolitan, Elle, and Glamour. Jessica is passionate about discovering and recommending the best products for her audience, as well as supporting ethical and sustainable practices in the beauty industry. She is based in Los Angeles, California, where she lives with her husband and two dogs. You can follow her at [email protected]