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Rapidly Trending Topics, Insights, and Analysis: Carbon Accounting 

Carbon accounting is the process of measuring, reporting, and managing the carbon emissions and carbon footprint of an organization or individual.

Carbon accounting is a set of practices used to measure an organization’s CO2 emissions and help achieve carbon emissions goals. Many organizations use carbon accounting to increase brand loyalty (23% of consumers are willing to switch to brands that share their environmental stance).

However, interest in carbon accounting is growing mainly because a number of startups are launching carbon accounting software.

(Searches for “carbon accounting software” have increased 900% over the last 24 months.)

Persefoni, Greenly and Net0 are examples of trending carbon accounting software startups.

Rapidly Trending Topics, Insights, and Analysis: Carbon Accounting 

What’s Next

Carbon accounting is part of the ESG Software meta trend.

ESG software analyzes several KPIs to provide detailed reports on whether a company’s operations are meeting their ESG goals.

Due to shifting consumer and investor preferences, companies are starting to closely track their social and environmental impact.

For instance, around 83% of consumers pay attention to a company’s ESG practices.

And McKinsey estimates that investors are willing to pay a 10% premium to buy a company with a positive ESG history.

Which is why demand for ESG software is growing (searches for “ESG software” have grown by 550% in the last five years).