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Rapidly Trending Topics, Insights, and Analysis: Colostrum Collector

A device or system used to collect colostrum, the first milk produced by mammals after giving birth, which is rich in antibodies and other nutrients and is often fed to newborn animals. Colostrum collectors are tube-like collectors made from silicone. These cases are used to collect and store colostrum. Additionally, they have a nib that feeds the colostrum to the baby directly from the collector.

Interest in the practice of colostrum collection is growing, which has created demand for products that streamline the process.

(In fact, videos about colostrum collection have over 467 million views on TikTok.)

Additionally, growing demand for this product category can be partly attributed to a startup called Haakaa.

(Searches for colostrum collectors made by the startup have increased by 420% in the last two years.)

One set of Haakaa colostrum collectors brings in around $38K/month on Amazon.

Rapidly Trending Topics, Insights, and Analysis: Colostrum Collector

What’s Next

Colostrum collectors are part of the Breastfeeding Tech meta trend.

Breastfeeding is experiencing the “Silicon Valley treatment” with several new, advanced breastfeeding product categories.

Examples of trending products in this space include wearable breast pumps and lactation massagers.

Whereas Bellababy and Momcozy are examples of trending startups operating in this space.