Dog talking buttons are recordable buttons that play a word or phrase when pressed. This way, dogs can “speak” to their owners.
For example, a dog’s owner can record the phrase “ball” onto a button. The dog can learn which button says the word “ball,” and thus, press that button whenever they want a ball.
Interest in this product category initially grew because dogs using these buttons to communicate with their owners went viral on TikTok.
This interest led to a growing number of DTC startups launching dog talking buttons.
In fact, one popular set of talking buttons brings in approximately $65K/month on Amazon.
Dog talking buttons are part of the Pets of TikTok meta trend.
TikTok has become home to a massive online pet community.
The hashtag #petsoftiktok has over 67 billion views on the platform.
Examples of TikTok-viral pet products include dog bed stairs and pet odor eliminator sprays.