Freeze-dried dog treats are meat-based pet snacks that have been frozen at low temperatures. Demand for raw pet food is skyrocketing. However, storing, handling and serving raw food is inconvenient for many pet owners.
The process of freeze-drying kills bacteria and preserves the nutritional benefits of the food.
Freeze-dried dog treats were among the most popular new products in the Global Pet Expo last year, explaining the recent surge in search interest for this product category.
Plus, several startups are launching freeze-dried dog treats, further accelerating interest in this category.
Examples of trending companies offering freeze-dried dog food include Pure Bites, Northwest Naturals and Primal Pet Foods.
Whereas freeze-dried chicken and freeze-dried beef are examples of in-demand freeze-dried treats.
What’s Next
Freeze-dried dog treats are part of the Specialty Pet Diet meta trend.
68% of pet owners say their pet’s diet is similar to theirs. Meaning that a vegan person is more likely to feed their pet a vegan diet.
Which is what is driving demand for pet products that reflect human diets.
Sustainable pet food and human-grade pet food are examples of emerging pet food niches.