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Rapidly Trending Topics, Insights, and Analysis: Hair Botox

A hair treatment that is designed to smooth, strengthen, and nourish the hair, using a formula that is similar to botox.

Hair botox, contrary to the name, does not refer to the neurotoxin used for cosmetic injections. This term is used to describe a deep conditioning technique that fills hair fibers, making the hair look fuller and smoother.

Done mainly as a treatment at salons, interest in hair botox is growing mainly because the treatment allegedly contains more potent forms of proteins and pH balancers than other at-home products.

Hair botox has become popular across social media, further accelerating interest in the treatment. The #hairbotox hashtag on Instagram has over 320,000 posts.

Rapidly Trending Topics, Insights, and Analysis: Hair Botox

What’s Next

Hair botox is part of the Liquid Hair meta trend.

Liquid hair refers to sleek, frizz-free strands of hair with a shiny, smooth base.

This meta trend is heavily driven by celebrities.

Kim Kardashian, Dua Lipa, Jennifer Lopez and Zendaya are some celebrities recently seen with a liquid hairstyle.

Keratin gels, hair styling powders and rice water shampoos are trending products used to get a liquid hair look.