A hair treatment that is designed to smooth, strengthen, and nourish the hair, using a formula that is similar to botox.
Hair botox, contrary to the name, does not refer to the neurotoxin used for cosmetic injections. This term is used to describe a deep conditioning technique that fills hair fibers, making the hair look fuller and smoother.
Done mainly as a treatment at salons, interest in hair botox is growing mainly because the treatment allegedly contains more potent forms of proteins and pH balancers than other at-home products.
Hair botox has become popular across social media, further accelerating interest in the treatment. The #hairbotox hashtag on Instagram has over 320,000 posts.
Hair botox is part of the Liquid Hair meta trend.
Liquid hair refers to sleek, frizz-free strands of hair with a shiny, smooth base.
This meta trend is heavily driven by celebrities.
Kim Kardashian, Dua Lipa, Jennifer Lopez and Zendaya are some celebrities recently seen with a liquid hairstyle.
Keratin gels, hair styling powders and rice water shampoos are trending products used to get a liquid hair look.