Lip oil is a beauty product that hydrates lips and gives them a shinier look. The product has gone viral on TikTok, with the hashtag #lipoil amassing over 911 million views on the platform.
Lip oil is emerging as an alternative to the more popular lip gloss and lip stains, which can sometimes cause dry lips.
Celebrities like Lady Gaga and Bella Hadid have been spotted using lip oil, further accelerating interest in this product category.
One trending lip oil is made by Clarins (searches for “Clarins lip oil” have increased by 433% over the last two years).
What’s Next
Lip oils are part of the #lipcare meta trend.
TikTok has become home to a vast makeup community.
Which explains why searches for “TikTok makeup” have increased by 7900% in the last five years.
And lip care is a market segment that’s growing especially quickly on TikTok.
In fact, the hashtag #lipcare has over 1.7 billion views on the platform.
Lip plumper glosses, lip glowy balms and lip sunscreens are examples of TikTok-famous lip care products.