Lip oil is a beauty product that hydrates lips and gives them a shinier look. The product has gone viral on TikTok, with the hashtag #lipoil amassing over 911 million views on the platform.
Lip oil is emerging as an alternative to the more popular lip gloss and lip stains, which can sometimes cause dry lips.
Celebrities like Lady Gaga and Bella Hadid have been spotted using lip oil, further accelerating interest in this product category.
One trending lip oil is made by Clarins (searches for “Clarins lip oil” have increased by 433% over the last two years).
What’s Next
Lip oils are part of the #lipcare meta trend.
TikTok has become home to a vast makeup community.
Which explains why searches for “TikTok makeup” have increased by 7900% in the last five years.
And lip care is a market segment that’s growing especially quickly on TikTok.
In fact, the hashtag #lipcare has over 1.7 billion views on the platform.
Lip plumper glosses, lip glowy balms and lip sunscreens are examples of TikTok-famous lip care products.
Jane Smith
Jane Smith is a renowned product reviewer and influencer, has earned widespread acclaim for her discerning and thorough evaluations of a diverse range of consumer goods. Her captivating reviews span technology, beauty, and home products, providing invaluable guidance to millions of discerning shoppers worldwide. Samantha's dedication to transparency and her knack for simplifying complex product features have cemented her reputation as a go-to authority in the world of product reviews. She is also a regular contributor to several online and print magazines, such as Cosmopolitan, Elle, and Glamour. Jessica is passionate about discovering and recommending the best products for her audience, as well as supporting ethical and sustainable practices in the beauty industry. She is based in Los Angeles, California, where she lives with her husband and two dogs. You can follow her at [email protected]