Mucin serum refers to skincare serums made from snail mucin (a slime-like bodily secretion produced by snails). The product is gaining traction as certain studies have suggested it helps regenerate and heal damaged skin.
Snail mucin products have spread largely due to social media. Videos mentioning snail mucin have over 1 billion views on TikTok.
Peach Slices, Seoul Ceuticals and Cosrx are examples of trending skincare brands that sell mucin serums.
One popular snail mucin-based serum generates approximately $80K/month on Amazon.
Mucin serums are part of the Korean Skincare meta trend.
The hashtag #kbeauty has over 5.5 million posts on Instagram.
Whereas the same hashtag has over 2.2 billion views on TikTok.
Another reason behind this trend is the fact that Korean skincare is focused on prevention rather than treatment.
This means that K-beauty products focus on getting to the root of skin problems.
Which helps explain why the Korean skincare market is forecasted to double in size over the next five years.