OTT (“over-the-top”) platforms are media services that bypass traditional content distribution channels (TV, radio, cable, etc.). Netflix, Disney+ and Hulu are examples of well-known OTT platforms.
But interest in this product category is trending mainly due to niche media brands launching their own streaming services.
These brands are increasingly choosing pre-built OTT platforms because they handle payments, membership levels, content recommendations, streaming and ad delivery.
OTT video remains the most popular type of OTT platforms. There will be approximately 3.28 billion OTT video users by the end of this year (up from 3.08 billion in 2021).
Other types of trending over-the-top platforms include OTT stories, OTT movies and OTT shows.
What’s Next
OTT platforms are part of the Personalized Content meta trend.
Searches for “personalized content” have increased by 83% over the last 24 months.
75% of consumers have tried a new shopping behavior in the past year, illustrating that consumer loyalty is up for grabs.
And content personalization is emerging as a way to both attract new customers and retain existing ones.
In fact, companies that personalize digital content see higher consumer repurchase rates (81% compared to 74% for companies that don’t personalize.)
Frequently Asked Question (FAQ)
Question: What is an OTT platform?
Answer: An OTT platform is a type of software that is used for hosting and creating OTT streaming experiences. Some common features of an OTT platform include: Live stream and on-demand video hosting; Video monetization tools (subscriptions, ticketing, pay-per-view, live shopping) Secure video streaming; White-label streaming. An OTT (Over-the-Top) platform refers to a streaming service that delivers video content directly to viewers over the internet, bypassing traditional broadcast channels. OTT platforms enable users to access a wide range of on-demand movies, TV shows, documentaries, and other video content on various devices, including smart TVs, smartphones, tablets, and computers. These platforms have gained popularity due to their convenience, flexibility, and the ability to personalize content consumption based on individual preferences.
Question: How does an OTT platform work?
Answer: An OTT platform works by providing a way for users to access content over the internet without needing a traditional cable or broadcast subscription. Users can access content through a variety of devices including smartphones, tablets, smart TVs, and gaming consoles. OTT platforms work by utilizing internet connections to stream video content directly to users’ devices. They leverage content delivery networks (CDNs) to efficiently distribute the video content across different geographic locations. Users can access the OTT platform’s library of content through dedicated apps or websites. Upon selecting a specific title, the platform retrieves and streams the video from its servers to the user’s device, allowing for instant playback. This on-demand streaming model eliminates the need for scheduled programming and enables viewers to watch their favorite shows or movies at their convenience.
Question: What are some benefits of using an OTT platform?
Answer: Some benefits of using an OTT platform include the ability to access content on-demand, the ability to watch content on multiple devices, and the ability to watch content without needing a traditional cable or broadcast subscription.
Question: What are some popular OTT platforms?
Answer: Some popular OTT platforms include Netflix, Hulu, Amazon Prime Video, Disney+, HBO Max, Peacock TV, and YouTube TV. There are numerous popular OTT platforms available worldwide. Some well-known examples include:
- Netflix: A leading subscription-based streaming platform offering a vast library of movies, TV shows, and original content.
- Amazon Prime Video: Part of the Amazon Prime subscription service, it provides a wide range of movies, TV series, and original productions.
- Disney+: The official streaming service of The Walt Disney Company, featuring content from Disney, Pixar, Marvel, Star Wars, and National Geographic.
- Hulu: Offers a combination of on-demand content and live TV streaming, including a variety of TV shows, movies, and original programming.
- HBO Max: Provides access to a broad selection of HBO content, as well as additional movies, series, and exclusive originals.
- Apple TV+: Apple’s streaming service offering original shows, movies, documentaries, and exclusive content.
- YouTube TV: A live TV streaming service that includes major broadcast and cable networks, offering both live and on-demand content.
- Peacock: NBCUniversal’s streaming platform featuring a range of movies, TV shows, and original productions.
- Paramount+: Formerly known as CBS All Access, it offers a vast catalog of CBS content, exclusive originals, and live sports.
- Roku Channel: A free, ad-supported streaming service available on Roku devices, providing access to movies, TV shows, and live news.
Question: How much does an OTT platform cost?
Answer: The cost of an OTT platform will vary depending on the service. Some services offer free content while others require a subscription. Subscription costs can range from $5 per month to $50 per month or more.
Question: How do OTT Platforms make money?
Answer: OTT Platforms make money through different monetization strategies, such as subscription, advertising, or transactional models. Subscription-based OTT Platforms charge a monthly or annual fee for unlimited access to their content library. Advertising-based OTT Platforms offer free or low-cost content supported by ads. Transactional-based OTT Platforms allow users to pay for individual titles or events on demand.
Question: How do I choose the best OTT Platform for me?
Answer: The best OTT Platform for you depends on your preferences, budget, and viewing habits. Some factors to consider when choosing an OTT Platform are:
- The type and quality of content available
- The compatibility with your devices and Internet connection
- The user interface and features
- The price and payment options
- The customer service and reviews
Question: How do I watch OTT Platforms on my TV?
Answer: There are several ways to watch OTT Platforms on your TV, depending on your TV model and the OTT Platform you want to watch. Some of the common methods are:
- Using a smart TV that has built-in apps for OTT Platforms
- Using a streaming device that connects to your TV and supports OTT Platforms, such as Roku, Chromecast, Apple TV, or Fire TV
- Using a gaming console that has apps for OTT Platforms, such as PlayStation or Xbox
- Using an HDMI cable that connects your laptop or mobile device to your TV
Question: How do I cancel my subscription to an OTT Platform?
Answer: The process of canceling your subscription to an OTT Platform varies depending on the platform and how you signed up for it. Generally, you can cancel your subscription by following these steps:
- Log in to your account on the OTT Platform’s website or app
- Go to your account settings or profile
- Find the option to manage or cancel your subscription
- Follow the instructions to confirm your cancellation
Question: What are some potential drawbacks of using an OTT platform?
Answer: Some potential drawbacks of using an OTT platform include the need for a reliable internet connection, the potential for buffering or other playback issues, and the need for multiple subscriptions to access all desired content.
Question: What are some of the challenges faced by OTT Platforms?
Answer: Some of the challenges faced by OTT Platforms are:
- Competition from other OTT Platforms and traditional TV services
- Content licensing and regulation issues
- Piracy and security threats
- Bandwidth and latency issues
- Customer retention and loyalty
Question: What are some of the trends in the OTT Platform industry?
Answer: Some of the trends in the OTT Platform industry are:
- Growth of niche and regional OTT Platforms that cater to specific audiences and markets
- Expansion of original and exclusive content production by OTT Platforms
- Integration of live sports and events into OTT Platforms
- Adoption of artificial intelligence and machine learning to enhance content discovery and recommendation
- Development of interactive and immersive content formats such as virtual reality and augmented reality
Question: How do I create my own OTT Platform?
Answer: Creating your own OTT Platform requires a lot of planning, resources, and expertise. Some of the steps involved are:
- Define your target audience and value proposition
- Choose your monetization model and pricing strategy
- Acquire or produce your content library
- Select your technology platform and partner
- Design your user interface and branding
- Launch your marketing and promotion campaign
- Monitor your performance and feedback
Question: How can I use an OTT platform?
Answer: You can use an OTT platform by signing up for a service and downloading the app on your device. Once you have signed up and downloaded the app you can start watching content.
Question: What are some common concerns about using an OTT platform?
Answer: Some common concerns about using an OTT platform include the quality of care provided remotely, the ability to diagnose certain conditions without an in-person exam, and the potential for misdiagnosis or incorrect treatment.
Question: Are there any precautions I should take when using an OTT platform?
Answer: Yes. It’s always important to make sure that you have a reliable internet connection before using an OTT platform. You should also be aware of any subscription costs associated with the service.
Question: Where can I find more information about using an OTT platform?
Answer: You can find more information about using an OTT platform by visiting the website of your preferred service provider.
Question: What types of content are available on OTT platforms?
Answer: OTT platforms offer a diverse range of content to cater to different interests and preferences. The content available typically includes:
- Movies: Both recent releases and classic films across various genres.
- TV Shows: Full seasons or episodes of popular series, including dramas, comedies, reality shows, and documentaries.
- Original Content: Many OTT platforms produce their own exclusive shows, movies, and documentaries.
- Live Sports: Some platforms offer live streaming of sports events, including games, matches, and tournaments.
- Documentaries: Educational and informative documentaries covering a wide range of subjects.
- Kids’ Content: Dedicated sections with a selection of children’s shows, movies, and animations.
- Stand-up Comedy: Comedy specials and performances by popular comedians.
- News and Current Affairs: Live or on-demand news content from reputable sources.
- Music: Some platforms include music-related content, such as concert recordings, music documentaries, and music videos.
- International and Foreign Language Content: A variety of content from different countries, including foreign films and TV shows.
Question: Do OTT platforms require an internet connection?
Answer: Yes, OTT platforms require a stable internet connection to stream video content. Since the content is delivered over the internet, a reliable and reasonably fast internet connection is necessary for a smooth streaming experience. The required internet speed may vary depending on the platform and the quality of video playback desired. Higher quality video resolutions, such as HD (High Definition) or 4K, may require faster internet speeds to ensure uninterrupted streaming without buffering or quality degradation.
Question: Can I access OTT platforms on multiple devices?
Answer: Yes, most OTT platforms offer multi-device accessibility. Users can access their accounts and stream content on various devices, including smart TVs, smartphones, tablets, computers, and streaming devices like Roku, Apple TV, or Chromecast. The platforms often provide dedicated apps or web interfaces for different devices, allowing users to start watching on one device and continue seamlessly on another. This flexibility enables viewers to enjoy their favorite content across multiple screens and personalize their viewing experience according to their preferences and convenience.
Question: Are OTT platforms subscription-based?
Answer: Many OTT platforms operate on a subscription-based model. Users are required to subscribe to gain access to the platform’s content library and streaming services. Subscription fees can vary depending on the platform and the subscription plan chosen. Some platforms offer tiered pricing with different levels of access and additional features. There are also ad-supported models where the content is free but includes advertisements. Additionally, a few platforms offer a combination of subscription and pay-per-view options for specific content or events.
Question: Can I download content from OTT platforms for offline viewing?
Answer: Some OTT platforms offer the option to download content for offline viewing. This feature allows users to download selected movies, TV episodes, or other content to their devices while connected to the internet. Once downloaded, the content can be accessed and viewed without an internet connection, making it convenient for situations where internet access is limited or unavailable. However, it’s important to note that downloaded content typically has an expiration period, and certain restrictions may apply depending on the platform and licensing agreements with content providers.
Question: Are subtitles and multiple language options available on OTT platforms?
Answer: Yes, most OTT platforms provide subtitles and multiple language options for their content. Subtitles can be available in various languages, allowing viewers to watch movies or shows in a language they understand or with subtitles for accessibility purposes. Additionally, some platforms offer audio dubbing or alternate language tracks for selected content, enabling users to switch to their preferred language. The availability of subtitles and language options may vary depending on the platform, region, and specific content.
Question: How can I choose the right OTT platform for my needs?
Answer: Choosing the right OTT platform depends on your specific preferences, content interests, and budget. Here are some factors to consider:
- Content Library: Evaluate the platform’s content library to ensure it offers a wide range of shows, movies, and genres that align with your interests.
- Original Content: If exclusive shows or movies are important to you, consider platforms known for their original productions.
- Subscription Cost: Compare the subscription fees of different platforms and determine which one fits your budget.
- Device Compatibility: Check if the platform supports the devices you own or prefer to use for streaming.
- User Experience: Read reviews, explore user interfaces, and consider ease of use, personalization features, and recommendation algorithms.
- Availability in Your Region: Ensure that the platform is available and provides the desired content in your country or region.
- Free Trials: Take advantage of free trial periods offered by some platforms to test their content and streaming quality before committing to a subscription.
Considering these factors will help you select an OTT platform that best suits your preferences and enhances your entertainment experience.