Peptide lip treatment is a type of skincare product or treatment that uses peptides, a type of amino acid, as the active ingredient, and is used to improve the appearance and health of the lips, such as by reducing fine lines, increasing hydration and elasticity, and enhancing the natural color and plumpness of the lips.
Peptide lip treatments are peptide-infused lip balms designed to soften and hydrate the lips. This, in turn, minimizes the appearance of fine lines on the lips.
Interest in this product category initially took off when Rhode Skin (Hailey Bieber’s beauty brand) launched a peptide lip treatment last year.
Since then, the product has become a mainstay on social media, with videos mentioning peptide lip treatments generating over 340 million views on TikTok.
Peptide lip treatments are part of the #lipcare meta trend.
TikTok has become home to a vast makeup community.
Which explains why searches for “TikTok makeup” have increased by 8100% over the last five years.
And the hashtag #lipcare has over 1.9 billion views on the platform.
Lip glowy balms and lip sunscreens are examples of TikTok-famous lip care products.