Permanent bracelets are bracelets free of a clasp. Specifically, they’re welded into place and stay there until cut off. The product initially went viral after certain celebrities (like Julia West) were seen wearing permanent bracelets in public.
This sparked interest in the product, especially among Gen Z. Videos mentioning permanent bracelets have over 2 billion views on TikTok.
Permanent bracelets are part of the Permanent Jewelry meta trend.
The topic “permanent jewelry” has seen a 99X+ spike in search interest over the last 24 months.
The lack of a clasp, which fits with the currently trending minimalistic aesthetic, is a significant reason behind the increased interest in this type of jewelry.
The process of welding jewelry has also become a bonding activity among friends and family.
Catbird is one of the most popular jewelry makers in this space (searches for “Catbird permanent jewelry” have increased by 1800% in the last two years).
Permanent rings and permanent earrings are examples of trending permanent jewelry products.