Permanent earrings are earrings completely free of a clasp. Specifically, they’re welded into place and stay in place until cut off.
The product has gone viral among Gen Z. In fact, videos mentioning permanent earrings have over 1.1 billion views on TikTok.
Notably, permanent earrings tend to be extremely small, making them relatively comfortable to wear while sleeping.
Permanent earrings are part of the Permanent Jewelry meta trend.
The topic “permanent jewelry” has seen a 4,400% spike in search interest over the last two years.
Fitting the currently trending minimalist aesthetic, the lack of a clasp is a significant reason behind the increased interest in this type of jewelry.
Social media has also helped this product category trend. Videos mentioning permanent jewelry have over 360 million views on TikTok.