Pet anxiety beds are designed to mimic an animal’s mother’s fur. This provides pets with a sense of security, which induces a natural relaxation effect. Increasing demand for pet anxiety beds is mainly via DTC pet startups.
In fact, one DTC startup’s pet anxiety bed generates approximately $19K/day on Amazon alone.
Pet anxiety beds are part of the Pet Health Accessories meta trend.
While pet medications currently make up the largest share of the $40B pet health market, natural health accessories are growing quickly.
Here are examples of trending pet health accessories:
- Slow feeder bowls have a series of holes, walls, and shapes that slow down the eating process and thus, reduce the risk of bloating and choking.
- Smart dog collars can track various metrics and inform owners when these indicators change.
- Elevated bowls are feeding bowls that are elevated off the ground. They help release pressure off a pet’s neck when eating or drinking.