Pet odor eliminator sprays are designed to eliminate a pet’s urine smell. The increased demand for this product category can be mainly attributed to a startup called Angry Orange (searches for the startup have increased by 212% in the last five years).
The startup relied heavily on social media marketing to grow. In fact, videos mentioning the startup have over 8.1 million views on TikTok.
And search volume for “Angry Orange spray” has seen a 800% spike in the last 24 months.
Pet odor eliminator sprays are part of the Pets of TikTok meta trend.
TikTok has become home to a massive online pet community.
The hashtag #petsoftiktok has over 73 billion views on the platform.
Examples of TikTok-viral pet products include:
Elevated bowls are feeding bowls that are elevated off the ground. They help release pressure off a pet’s neck when eating or drinking.
Dog bed stairs help dogs climb high beds. Videos mentioning the product have over 31 million views on TikTok.
Dog talking buttons are recordable buttons that play a word once they are pressed. TikTok videos about the product have over 164 million views.