Postbiotics are a byproduct of the prebiotic and probiotic digestion process. Enzymes, short-fatty acids and bacterial lysates are some examples of postbiotics.
Demand for this product category is growing mainly because early research has suggested that postbiotics may provide a number of potential health benefits, including:
- Reducing allergy symptoms
- Relieving constipation and diarrhea
- Treating colic symptoms
Postbiotic supplements are not yet widely available. But we are seeing a growing selection of postbiotics being sold, primarily via DTC.
For example, one popular pack of postbiotics generates around $60K/month on Amazon.
What’s Next
Postbiotics are part of the Microbiome Therapeutics meta trend.
The number of microbiome therapeutics studies published last year increased by 15%, suggesting that the space is getting more attention.
This is leading to more microbiome supplement launches. The Mintel database estimates that microbiome product launches increased by approximately 17% last year.
And it’s looking like this space has plenty of future growth — the market for microbiome therapeutics is expected to increase 8x in the next four years.
Synbiotics and prebiotics are examples of trending microbiome therapeutics.
Jane Smith
Jane Smith is a renowned product reviewer and influencer, has earned widespread acclaim for her discerning and thorough evaluations of a diverse range of consumer goods. Her captivating reviews span technology, beauty, and home products, providing invaluable guidance to millions of discerning shoppers worldwide. Samantha's dedication to transparency and her knack for simplifying complex product features have cemented her reputation as a go-to authority in the world of product reviews. She is also a regular contributor to several online and print magazines, such as Cosmopolitan, Elle, and Glamour. Jessica is passionate about discovering and recommending the best products for her audience, as well as supporting ethical and sustainable practices in the beauty industry. She is based in Los Angeles, California, where she lives with her husband and two dogs. You can follow her at [email protected]