Programmatic SEO is the practice of using automation to publish SEO-optimized landing pages at scale. A programmatic SEO program uses data sets to generate similar but unique landing pages, each targeting a specific keyword. Some even incorporate LLMs like GPT-3 to help write unique content for each page.
For instance, thanks to programmatic SEO, TripAdvisor is often one of the top results when searching for “best things to do in X city”.
All their landing pages have a similar layout and structure (the only difference is each page’s content).
Programmatic SEO is part of the AI SEO meta trend.
Searches for “AI SEO” have increased by 819% over the last two years.
Demand for AI-powered SEO tools is growing mainly because they can increase SEO speed and efficiency.
Alli AI, BrightEdge and MarketMuse are examples of trending AI SEO software.