Programmatic SEO is the practice of using automation to publish SEO-optimized landing pages at scale. A programmatic SEO program uses data sets to generate similar but unique landing pages, each targeting a specific keyword. Some even incorporate LLMs like GPT-3 to help write unique content for each page.
For instance, thanks to programmatic SEO, TripAdvisor is often one of the top results when searching for “best things to do in X city”.
All their landing pages have a similar layout and structure (the only difference is each page’s content).
What’s Next
Programmatic SEO is part of the AI SEO meta trend.
Searches for “AI SEO” have increased by 819% over the last two years.
Demand for AI-powered SEO tools is growing mainly because they can increase SEO speed and efficiency.
Alli AI, BrightEdge and MarketMuse are examples of trending AI SEO software.