Protein gummies, as the name suggests, are protein-infused gummy chewables. The product has gone viral on social media, with videos mentioning protein gummies generating 8.5 billion views on TikTok.
Interest in this product category is growing because people are developing recipes to make protein gummies at home.
This also explains the growing demand for “protein premix” (which is used to make protein gummies).
Searches for “protein premix” have increased by 100% in the last 24 months.
Protein gummies are part of the Fitness Gummies meta trend.
Search volume for “fitness gummies” has increased by 600% over the last five years.
Gummies are portable and convenient, enabling people to consume them before, during and after workouts.
Studies also show that chewable supplements are better absorbed by the body.
Creatine gummies, pre-workout gummies and amino gummies are examples of trending workout gummy supplements.