Purple toothpaste is an oral hygiene product that contains purple micro-particles, which are believed to help brighten and whiten the teeth.
Purple toothpaste is a type of toothpaste that contains purple pigments, which are believed to help brighten and whiten teeth. It is also formulated with fluoride and other ingredients that promote oral health and prevent cavities.
Purple is the opposite of yellow on the color wheel. Meaning that purple colors can neutralize yellow discoloration and make the teeth appear whiter.
The product’s unique color is also a major reason why it has gone viral on social media.
Videos about purple toothpaste have over 96.7 million views on TikTok.
And one popular brand of purple toothpaste generates approximately $7K/month on Amazon.
What’s Next
Purple toothpaste is part of the DentalTok meta trend.
Approximately 20% of Americans consult TikTok for health advice before talking to their doctor.
And a similar percentage use TikTok for dental advice.
Which is why TikTok has become home to a massive online community dedicated to improving oral health.
For example, videos about “dental hacks” have over 531 million views on the platform.
Whereas TikTok videos about dental health tips have over 5 billion total views.
Frequently Asked Question (FAQ)
Question: What is purple toothpaste?
Answer: Purple toothpaste is a type of toothpaste that has a purple color and claims to whiten teeth instantly by using color correcting technology. It was inspired by purple shampoo, which neutralizes yellow tones in blonde hair. Purple toothpaste does not contain abrasives or harsh whitening ingredients, but rather uses synthetic colorants to mask the yellow stains on teeth.
Purple toothpaste refers to a type of toothpaste that has a distinct purple color. It is a variation of traditional toothpaste and comes with various formulations to cater to different oral care needs. The purple hue is achieved by incorporating specific colorants or natural ingredients into the toothpaste’s formulation, giving it a unique appearance compared to the standard white toothpaste.
Purple toothpaste is available from several oral care brands and may be marketed with additional features, such as different flavors, specific targeting of dental concerns (e.g., enamel strengthening or sensitivity relief), or special formulations for children.
Question: How does purple toothpaste work?
Answer: Purple toothpaste works by using the color theory, which states that complementary colors can cancel each other out when mixed. Purple is the opposite of yellow on the color wheel, so when purple toothpaste is applied to yellow teeth, it creates a whitening effect. The purple color is only temporary and does not change the actual color of the teeth.
Question: Is Purple Toothpaste safe to use?
Answer: Yes, purple toothpaste, like other toothpaste formulations, is generally safe to use when used as directed. Reputable oral care brands follow strict regulations and quality standards to ensure their toothpaste products are safe for consumers.
The colorants used to achieve the purple hue in toothpaste are typically approved for cosmetic and oral care products. These colorants are considered safe and have undergone testing to ensure they do not pose any health risks when used as intended.
To maximize safety and effectiveness, it’s essential to use purple toothpaste as directed on the product label and to follow regular oral hygiene practices, including brushing twice daily and visiting the dentist for regular check-ups.
Question: Does Purple Toothpaste clean teeth effectively?
Answer: Yes, purple toothpaste, like other toothpaste formulations, is designed to clean teeth effectively and maintain oral hygiene. The effectiveness of any toothpaste depends on its ingredients and the way it is used.
Purple toothpaste usually contains fluoride, which is a key ingredient for strengthening tooth enamel and preventing tooth decay. It also includes abrasive agents to help remove plaque and surface stains from the teeth. Additionally, purple toothpaste may contain antibacterial agents that contribute to a fresh feeling and combat harmful oral bacteria.
For optimal results, it’s important to use purple toothpaste in combination with proper brushing techniques. Dentists recommend brushing for at least two minutes, using a soft-bristled toothbrush, and paying attention to all tooth surfaces, including the gumline and the back of the mouth.
Question: Is purple toothpaste safe for daily use?
Answer: Yes, purple toothpaste is safe for daily use as long as you follow the instructions on the label. Most purple toothpastes recommend brushing your teeth twice a day for two minutes each time. You should also rinse your mouth thoroughly after using purple toothpaste to avoid any residue or staining on your tongue or lips. Purple toothpaste is not recommended for children under six years old or people with sensitive teeth or gums.
Question: Is purple toothpaste safe for enamel?
Answer: Purple toothpaste is generally considered safe for enamel, as it does not contain any abrasive or acidic ingredients that can damage the enamel. However, some people may experience sensitivity or irritation from the synthetic colorants or other ingredients in the toothpaste. It is advisable to consult a dentist before using any new oral care product.
Question: Does purple toothpaste work on dental restorations?
Answer: Purple toothpaste may work on some types of dental restorations, such as crowns, veneers, or implants, as it can brighten their appearance by masking the yellow tones. However, it may not work on all materials or shades of restorations, and it may cause staining or discoloration on some surfaces. It is recommended to check with your dentist before using purple toothpaste on your restorations.
Question: How often should I use purple toothpaste?
Answer: Purple toothpaste can be used as part of your daily oral hygiene routine, as it also contains fluoride and other ingredients that can help prevent cavities and plaque. However, you should not use it more than twice a day, as it may cause over-whitening or sensitivity. You should also rinse your mouth well after using purple toothpaste to avoid any residue or staining on your lips or tongue.
Question: What are some popular brands of purple toothpaste?
Answer: Some of the popular brands of purple toothpaste are:
- Colgate Max White Purple Reveal Toothpaste: This is Colgate’s first purple toothpaste that claims to whiten teeth instantly with optic color-correcting technology. It also removes up to 100% of surface stains and is enamel safe.
- Hismile V34 Colour Correcting Serum: This is not a toothpaste, but rather a purple serum that can be applied to your teeth before brushing with your regular toothpaste. It uses advanced colour-correcting technology to correct yellow tones and whiten teeth in 30 seconds.
- Popwhite Power Duo: This is a set of purple toothpaste and mouthwash that use natural ingredients such as xylitol, coconut oil, and peppermint oil to whiten teeth and freshen breath. They also contain antioxidants and vitamins to nourish the gums and teeth.
- Pop Smile: This brand offers vegan, cruelty-free, and gluten-free purple toothpaste that contains natural ingredients such as coconut oil, aloe vera, and chamomile. Pop Smile claims that their purple toothpaste can whiten your teeth up to eight shades in two weeks.
- Lush: This brand is known for its ethical and eco-friendly products that are handmade with fresh ingredients. Lush’s purple toothpaste is called Ultrablast and it contains peppermint, spearmint, lavender, and kaolin clay. Ultrablast promises to give you a refreshing and whitening experience with every brush.
- Colgate: This brand is one of the most trusted and widely used in the world of oral care. Colgate’s purple toothpaste is called Optic White Renewal and it contains hydrogen peroxide, which is a proven whitening agent. Optic White Renewal claims to remove 10 years of yellow stains in four weeks.
Question: What are the benefits of using purple toothpaste?
Answer: Some of the benefits of using purple toothpaste are:
- It can whiten teeth instantly by using color correcting technology
- It does not contain abrasives or harsh whitening ingredients that can damage the enamel or cause sensitivity
- It may brighten natural teeth as well as dental restorations
- It can be used as part of your daily oral hygiene routine
- It can improve your confidence and smile
Question: What are the drawbacks of using purple toothpaste?
Answer: Some of the drawbacks of using purple toothpaste are:
- It does not actually remove the stains or change the color of the teeth
- It may not work on all types or shades of teeth or restorations
- It may cause staining or discoloration on some surfaces or materials
- It may cause sensitivity or irritation from the synthetic colorants or other ingredients
- It may require rinsing or wiping after use to avoid residue or staining on the lips or tongue
Question: What are the side effects of purple toothpaste?
Answer: Purple toothpaste is generally safe and effective for most people, but some potential side effects may include:
- Sensitivity: Some people may experience increased sensitivity or discomfort in their teeth or gums after using purple toothpaste. This may be due to the abrasive or acidic nature of some ingredients or the high concentration of hydrogen peroxide in some products. If you have sensitive teeth or gums, you should consult your dentist before using purple toothpaste or use a lower strength product.
- Staining: Some people may notice some temporary staining or discoloration on their tongue or lips after using purple toothpaste. This is usually harmless and can be removed by rinsing your mouth well or brushing your tongue or lips with regular toothpaste.
- Allergic reaction: Some people may have an allergic reaction to some ingredients in purple toothpaste such as mint, lavender, or berries. This may cause symptoms such as itching, swelling, rash, hives, or difficulty breathing. If you have any known allergies or experience any severe reactions after using purple toothpaste, you should stop using it immediately and seek medical attention.
Question: What are the flavor options for Purple Toothpaste?
Answer: Purple toothpaste is available in various flavor options to suit different preferences. Common flavor choices include:
- Mint: Mint-flavored purple toothpaste is the most traditional and widely available option. It provides a refreshing and cooling sensation during brushing, leaving the mouth feeling clean and minty fresh.
- Fruit: Some purple toothpaste formulations offer fruity flavors, such as berry or grape, which are popular among children and individuals who prefer a sweeter taste.
- Herbal or Natural Flavors: Purple toothpaste with herbal or natural flavors, such as chamomile or eucalyptus, appeals to individuals seeking alternative taste experiences.
- Bubblegum: Bubblegum-flavored purple toothpaste is often marketed for children and encourages them to enjoy brushing their teeth.
It’s essential to choose a flavor that you enjoy, as it can enhance your overall brushing experience and encourage consistent oral hygiene habits.
Question: Can Purple Toothpaste stain teeth or cause discoloration?
Answer: Purple toothpaste, like any toothpaste, is not known to cause tooth staining or discoloration when used appropriately. Reputable oral care brands formulate their toothpaste to be safe for tooth enamel and oral tissues.
Tooth discoloration can occur due to various factors, such as consuming certain foods and beverages (e.g., coffee, tea, or red wine), smoking, or inadequate oral hygiene practices. However, the color of the toothpaste itself is unlikely to cause tooth staining.
To minimize the risk of tooth discoloration, maintain a balanced diet, limit consumption of staining substances, and follow proper oral hygiene practices, including regular brushing and flossing.
Question: Is Purple Toothpaste suitable for sensitive teeth?
Answer: Purple toothpaste formulations can be found with sensitivity relief properties. These types of toothpaste are specially designed to address tooth sensitivity, which can cause discomfort when consuming hot, cold, or acidic foods and beverages.
Sensitive toothpaste typically contains ingredients like potassium nitrate or stannous fluoride, which help desensitize the teeth by forming a protective layer over exposed dentin and nerve endings. Some sensitive toothpaste formulations may also include additional soothing agents to provide relief to sensitive gums.
If you have sensitive teeth, look for purple toothpaste specifically labeled for sensitivity relief. Always follow the product’s instructions and consult your dentist if you have any concerns about tooth sensitivity.
Question: Does Purple Toothpaste contain fluoride?
Answer: Many purple toothpaste formulations contain fluoride, which is a crucial mineral for promoting oral health. Fluoride helps strengthen tooth enamel, making it more resistant to acid attacks and preventing tooth decay.
The inclusion of fluoride in toothpaste is endorsed by dental associations and health organizations worldwide as an effective measure in preventing cavities and maintaining oral hygiene.
However, not all toothpaste products may contain fluoride. If fluoride is an essential factor for you, make sure to check the toothpaste’s label or packaging to confirm its fluoride content.
Question: Can children use Purple Toothpaste?
Answer: Yes, children can use purple toothpaste, especially those formulated specifically for kids. Toothpaste brands often offer colorful and flavored options to make brushing more enjoyable for children, encouraging them to develop good oral hygiene habits.
When selecting a toothpaste for children, look for those labeled as “kid-friendly,” “children’s toothpaste,” or “pediatric toothpaste.” These formulations are designed to be safe for children and may have lower fluoride concentrations suitable for their age group.
It’s essential to supervise young children while brushing to ensure they use an appropriate amount of toothpaste and do not swallow it. Encourage them to spit out the toothpaste after brushing, but avoid rinsing with water immediately afterward, as this allows the fluoride to remain on the teeth for added protection.
Question: Can Purple Toothpaste whiten teeth?
Answer: Purple toothpaste, by itself, is not specifically formulated to whiten teeth. The primary purpose of toothpaste is to clean the teeth and promote oral health by removing plaque and preventing cavities.
However, some purple toothpaste formulations may contain mild abrasive agents that can help remove surface stains and slightly brighten the teeth over time. These toothpaste products are often marketed as “whitening toothpaste.”
For more noticeable teeth whitening results, consider using specialized whitening toothpaste or exploring professional teeth whitening treatments offered by dentists.
Question: How often should I use Purple Toothpaste?
Answer: It is recommended to use purple toothpaste, or any toothpaste, at least twice daily for optimal oral hygiene. Dentists advise brushing your teeth for two minutes each time, once in the morning and once before bedtime.
Regular brushing helps remove plaque, bacteria, and food particles from the teeth and gums, reducing the risk of cavities, gum disease, and bad breath.
In addition to brushing, remember to floss daily and visit your dentist for regular check-ups and professional cleanings to maintain good oral health. Following a consistent oral hygiene routine is essential for keeping your teeth and gums healthy and maintaining a bright, confident smile.
Question: How long does it take to see results from purple toothpaste?
Answer: The time it takes to see results from purple toothpaste depends on several factors such as the starting shade of your teeth, the frequency and duration of brushing, the strength and quality of the product, and your lifestyle and habits. Generally speaking, most people can see noticeable results in two to four weeks of using purple toothpaste, but some may see faster or slower results depending on their individual circumstances.
Question: Can I use purple toothpaste with other whitening products or treatments?
Answer: Yes, you can use purple toothpaste with other whitening products or treatments such as strips, trays, pens, or professional bleaching. However, you should be careful not to overdo it or mix incompatible products as this may cause damage or irritation to your teeth or gums. You should also follow the instructions and recommendations of each product or treatment and consult your dentist before starting any whitening regimen.
Question: What are some tips to maximize the benefits of purple toothpaste?
Answer: Some tips to maximize the benefits of purple toothpaste are:
- Brush your teeth twice a day for two minutes each time with a soft-bristled toothbrush and gentle circular motions.
- Floss your teeth at least once a day to remove plaque and food particles that can cause stains and decay.
- Rinse your mouth well after using purple toothpaste to remove any residue or excess product.
- Avoid or limit foods and drinks that can stain your teeth such as coffee, tea, wine, soda, berries, sauces, etc.
- Drink plenty of water to keep your mouth hydrated and wash away stains and bacteria.
- Quit smoking or chewing tobacco as these can cause yellowing and damage to your teeth and gums.
- Visit your dentist regularly for check-ups and cleanings to maintain your oral health and remove any stubborn stains or plaque.
Question: How much does purple toothpaste cost?
Answer: The price of purple toothpaste may vary depending on the brand, size, and availability of the product. However, some approximate prices are:
- Colgate Max White Purple Reveal Toothpaste: £4.00 for 75 ml
- Hismile V34 Colour Correcting Serum: £19.99 for 30 ml
- Popwhite Power Duo: $36.00 for 4 oz toothpaste and 16 oz mouthwash
Question: Where can I buy purple toothpaste?
Answer: Purple toothpaste can be bought online or in-store from various retailers, such as:
- Amazon: You can find a variety of purple toothpaste brands and products on Amazon, such as Colgate Max White Purple Reveal Toothpaste, Hismile V34 Colour Correcting Serum, and [Popwhite Power Duo].
- Boots: You can buy Colgate Max White Purple Reveal Toothpaste from Boots, either online or in-store.
- Hismile: You can order Hismile V34 Colour Correcting Serum directly from the Hismile website, which also offers free shipping and a 30-day money-back guarantee.
- Popwhite: You can purchase Popwhite Power Duo from the Popwhite website, which also offers free samples and discounts.
