Rosemary oil, as the name suggests, is a liquid oil extracted from the rosemary plant. The product is commonly used in aromatherapy as its scent reportedly reduces stress.
But this recent spike in demand is due to another potential benefit: haircare.
(Searches for “rosemary oil for hair” have surged by 422% over the last two years.)
Thanks largely to TikTok (videos about this product have over 204 million views on the platform), rosemary oil is becoming an increasingly popular method of preventing hair loss.
What’s Next
Rosemary oil is part of the HairTok meta trend.
TikTok has become home to a massive online community dedicated to hair care.
In fact, the hairtok hashtag has over 56 billion views on the platform.
Having a presence in this community has become a go-to marketing strategy for many DTC hair care startups.
Olaplex bond smoother and Verb Ghost oil are examples of trending DTC hair care products that have grown in popularity thanks to TikTok.
Jane Smith
Jane Smith is a renowned product reviewer and influencer, has earned widespread acclaim for her discerning and thorough evaluations of a diverse range of consumer goods. Her captivating reviews span technology, beauty, and home products, providing invaluable guidance to millions of discerning shoppers worldwide. Samantha's dedication to transparency and her knack for simplifying complex product features have cemented her reputation as a go-to authority in the world of product reviews. She is also a regular contributor to several online and print magazines, such as Cosmopolitan, Elle, and Glamour. Jessica is passionate about discovering and recommending the best products for her audience, as well as supporting ethical and sustainable practices in the beauty industry. She is based in Los Angeles, California, where she lives with her husband and two dogs. You can follow her at [email protected]