Rosemary oil, as the name suggests, is a liquid oil extracted from the rosemary plant. The product is commonly used in aromatherapy as its scent reportedly reduces stress.
But this recent spike in demand is due to another potential benefit: haircare.
(Searches for “rosemary oil for hair” have surged by 422% over the last two years.)
Thanks largely to TikTok (videos about this product have over 204 million views on the platform), rosemary oil is becoming an increasingly popular method of preventing hair loss.
Rosemary oil is part of the HairTok meta trend.
TikTok has become home to a massive online community dedicated to hair care.
In fact, the hairtok hashtag has over 56 billion views on the platform.
Having a presence in this community has become a go-to marketing strategy for many DTC hair care startups.
Olaplex bond smoother and Verb Ghost oil are examples of trending DTC hair care products that have grown in popularity thanks to TikTok.