Fish-based pet snack designed to support skin and coat health. Salmon bites are bite-sized dog treats made from salmon meat and skin. Salmon bites are rich in omega-3 fatty acids, which help support the animal’s skin and coat health.
Zesty Paws is an example of a company that sells salmon bites (searches for the startup have increased by 400% over the last five years).
Zesty Paws’ pack of salmon bites brings in approximately $196K/month on Amazon.
Salmon bites are part of the Functional Pet Food meta trend.
This meta trend is heavily driven by the “humanization of pets.” Meaning that people are starting to feed their pets the same type of food they eat themselves.
For example, 68% of pet owners say their pet’s diet is similar to theirs.
And the market for functional pet food is forecasted to triple over the next eight years.
This makes functional pet food the fastest-growing segment within the pet food market.
Reglo, Maev and PetLabCo are trending companies selling functional pet snacks.