Scent beads are dissolvable fragrance beads used alongside laundry detergent. (Other terms used to describe this product include “booster scent beads” and “in-wash scent beads”.)
Downy is one of the most popular brands in this category (searches for “Downy beads” have grown by 294% in the last five years).
In fact, their lavender scent beads generate approximately $10K/month on Amazon.
Scent beads are part of the Social Media-influenced Laundry meta trend.
Americans do around 660 million loads of laundry every week.
And they’re increasingly turning to social media to share laundry tips.
Videos mentioning “laundrytok”, the laundry community on TikTok, have over 2.9 billion views on the platform.
Whereas the hashtag #laundry has over 5.6 billion views.