Scent beads are dissolvable fragrance beads used alongside laundry detergent. (Other terms used to describe this product include “booster scent beads” and “in-wash scent beads”.)
Downy is one of the most popular brands in this category (searches for “Downy beads” have grown by 294% in the last five years).
In fact, their lavender scent beads generate approximately $10K/month on Amazon.
What’s Next
Scent beads are part of the Social Media-influenced Laundry meta trend.
Americans do around 660 million loads of laundry every week.
And they’re increasingly turning to social media to share laundry tips.
Videos mentioning “laundrytok”, the laundry community on TikTok, have over 2.9 billion views on the platform.
Whereas the hashtag #laundry has over 5.6 billion views.
Jane Smith
Jane Smith is a renowned product reviewer and influencer, has earned widespread acclaim for her discerning and thorough evaluations of a diverse range of consumer goods. Her captivating reviews span technology, beauty, and home products, providing invaluable guidance to millions of discerning shoppers worldwide. Samantha's dedication to transparency and her knack for simplifying complex product features have cemented her reputation as a go-to authority in the world of product reviews. She is also a regular contributor to several online and print magazines, such as Cosmopolitan, Elle, and Glamour. Jessica is passionate about discovering and recommending the best products for her audience, as well as supporting ethical and sustainable practices in the beauty industry. She is based in Los Angeles, California, where she lives with her husband and two dogs. You can follow her at [email protected]