Smart bassinets are tech-enabled beds that use subtle movements and sounds designed to soothe. Smart bassinets are often self-responsive, meaning they can detect when a baby cries and react with sounds and movements to stimulate sleep.
Interest in this product category is growing partly due to the SNOO bassinet, made by the Happiest Baby brand.
(Searches for “snoo bassinet” have increased by 210% over the last five years.)
The SNOO bassinet has attracted plenty of attention because a number of celebrity couples (Ashton Kutcher and Mila Kunis, Jessica Biel and Justin Timberlake, etc.) reportedly use it for their children.
Smart bassinets are part of the Baby Sleep Tech meta trend.
Tech-savvy Millennials and older members of Gen Z are becoming first-time parents.
Which is why demand for baby tech accessories is growing (searches for “baby tech” have increased by 64% in the last 24 months).
Overall, the global baby tech market is forecasted to grow 2.5x in the next eight years.
Technologies that help babies sleep are an especially fast-growing part of this market.
Smart baby monitors, smart night lights and baby sound machines are examples of trending baby sleep gadgets.