Rapidly Trending Topics, Insights, and Analysis: Sproud Milk

Sproud Milk is a trending pea milk startup that currently sells four core SKUs. Founded in 2018, the Sweden-based startup has expanded into 15 international markets, including the US, the UK and Canada.

Sproud Milk saw a 94.21% YoY growth in revenue last year (this followed a 178.38% YoY growth the year before.)

The startup has raised $6.25M in funding to date.

What’s Next

Sproud Milk is part of the Pea-based Milk meta trend.

The pea-based milk market is worth $135M. And this market is estimated to grow at a CAGR of 10.5% and reach $251M by 2027.

The rise in demand for new vegan dairy alternatives is driving rapid growth in this category.

For example, one popular pack of pea-based milk generates approximately $48K/month on Amazon.

Frequently Asked Question (FAQ)

Question: What is Sproud Milk?

Answer: Sproud Milk is a non-dairy milk product made from protein-rich yellow split peas. It was developed in 2018 in Malmo, Switzerland by a group of entrepreneurs who became fascinated with the flavor and nutrition in split peas. Sproud Milk is a plant-based milk alternative made from yellow split peas. It is a dairy-free and vegan-friendly option that provides a creamy and nutritious alternative to traditional cow’s milk. Sproud Milk is known for its smooth texture, mild flavor, and versatility, making it suitable for various culinary uses, such as in coffee, smoothies, baking, and cooking.

Question: What are the ingredients of Sproud Milk?

Answer: The ingredients of Sproud Milk include water, pea protein isolate, rapeseed oil, calcium carbonate, vitamins (D2, riboflavin and B12), stabilizer (gellan gum), and natural flavorings. Sproud Milk is primarily made from yellow split peas, which are a good source of plant-based protein and essential amino acids. Other ingredients may include water, sunflower oil, calcium carbonate (a common calcium supplement), vitamins (such as riboflavin, vitamin B12, and vitamin D2), and natural flavors. Sproud Milk is free from lactose, gluten, soy, and nuts, making it suitable for individuals with dietary restrictions or allergies.

Question: What are the benefits of Sproud Milk?

Answer: Sproud Milk has many benefits, such as:

• It is rich in protein, low in carbohydrates, and contains essential amino acids, making it a complete protein source.
• It has the same calcium content as dairy milk and is fortified with vitamin D and riboflavin.
• It has a low environmental impact, as it uses less water, land and carbon emissions than dairy or other plant milks.
• It has a long shelf life and does not need to be refrigerated until opened.
• It has a creamy texture and a neutral taste that does not split or curdle in coffee or tea.

Question: Is Sproud Milk vegan?

Answer: Yes, Sproud Milk is vegan as it is made from pea protein isolate and does not contain any animal products.

Question: Is Sproud Milk gluten-free?

Answer: Yes, Sproud Milk is gluten-free as it does not contain any gluten. Sproud Milk is suitable for people with celiac disease or gluten intolerance. It is also vegan, soy-free, nut-free and lactose-free.

Question: Is Sproud Milk lactose-free?

Answer: Yes, Sproud Milk is lactose-free as it does not contain any lactose.

Question: Is Sproud Milk suitable for individuals with lactose intolerance?

Answer: Yes, Sproud Milk is an excellent option for individuals with lactose intolerance. Since it is plant-based and made from yellow split peas, it does not contain lactose, the sugar naturally found in cow’s milk. Therefore, Sproud Milk provides a lactose-free alternative that can be enjoyed by individuals who are unable to digest lactose properly. It is also a suitable choice for those following a dairy-free or vegan lifestyle.

Question: Is Sproud Milk nut-free?

Answer: Yes, Sproud Milk is nut-free as it does not contain any nuts.

Question: Is Sproud Milk soy-free?

Answer: Yes, Sproud Milk is soy-free as it does not contain any soy.

Question: Is Sproud Milk suitable for individuals with soy allergies?

Answer: Yes, Sproud Milk is suitable for individuals with soy allergies. Unlike some other plant-based milk alternatives, Sproud Milk is made from yellow split peas and does not contain soy or soy derivatives. This makes it a safe and allergen-friendly choice for individuals with soy allergies or intolerances.

Question: Is Sproud Milk fortified with nutrients?

Answer: Yes, Sproud Milk is fortified with essential nutrients to ensure it provides a well-rounded alternative to traditional milk. It is commonly fortified with calcium, which is vital for bone health, as well as vitamins such as riboflavin (vitamin B2), vitamin B12, and vitamin D2. These fortifications help ensure that individuals consuming Sproud Milk can still obtain essential nutrients that are typically associated with cow’s milk.

Question: Is Sproud Milk organic?

Answer: No, Sproud Milk is not certified organic. However, it is made from non-GMO yellow split peas that are grown without pesticides or herbicides. It also contains natural flavors and no artificial colors or preservatives.

Question: How do I use Sproud Milk?

Answer: You can use Sproud Milk in many ways, just like you would use dairy milk or any other plant milk alternative. You can drink it hot or cold, add it to your coffee or tea, use it for cooking or baking, make smoothies or shakes with it, pour it over your cereal or granola, or enjoy it as a snack by itself.

Question: How many calories are there in a serving of Sproud Milk?

Answer: A serving of 240 ml of unsweetened original Sproud milk contains 40 calories.

Question: What are the different varieties of Sproud Milk?

Answer: Sproud Milk comes in five different varieties: Original, Unsweetened, Vanilla, Chocolate and Barista. Each variety has its own unique features and uses, such as:

• Original: The all-purpose all-rounder that can be used anywhere you would use dairy milk, such as porridge, cookies, smoothies or cereal.
• Unsweetened: The healthiest option that has no sugar or carbs but still has a lot of protein and calcium. It also steams and foams well for lattes and cappuccinos.
• Vanilla: The sweet treat that has natural vanilla extract but no added sugar. It adds a little extra flavor to your coffee or smoothie.
• Chocolate: The indulgent choice that has less than 5g of sugar per serving but still tastes delicious. It can be used for hot chocolate, overnight oats or straight from the carton.
• Barista: The pro-grade blend that enhances the natural flavors of your coffee without masking them. It never splits and creates long-lasting, silky microfoam for flat whites, lattes or macchiatos.

Question: How does the nutritional profile of Sproud Milk compare to cow’s milk?

Answer: The nutritional profile of Sproud Milk differs from cow’s milk. While cow’s milk is known for its higher protein and calcium content, Sproud Milk offers its own set of nutritional benefits. It is naturally low in saturated fat and cholesterol, making it a heart-healthy option. Additionally, Sproud Milk is often fortified with nutrients like calcium and vitamins, which can provide similar benefits to those found in cow’s milk. However, it is important to note that the specific nutritional content may vary among different brands or variations of Sproud Milk.

Question: How long does an unopened carton of Sproud Milk last?

Answer: An unopened carton of Sproud milk can last up to 12 months when stored at room temperature. Once opened, it should be refrigerated and consumed within 7 days.

Question: How should Sproud Milk be stored?

Answer: Sproud Milk should be stored in a cool, dry place, preferably in the refrigerator. Once opened, it should be refrigerated and consumed within a few days for optimal freshness. It is important to follow the storage instructions provided on the packaging to maintain the quality and taste of Sproud Milk.

Question: How do I store Sproud Milk?

Answer: Sproud Milk has a long shelf life of up to 12 months and does not need to be refrigerated until opened. You can store it in a cool and dry place away from direct sunlight. Once opened, you should keep it in the fridge and consume it within 7 days.

Question: Can Sproud Milk be used in cooking and baking?

Answer: Absolutely! Sproud Milk is a versatile plant-based milk that can be used in various cooking and baking recipes. Its creamy texture and mild flavor make it suitable for both sweet and savory dishes. You can use Sproud Milk as a one-to-one replacement for cow’s milk in recipes such as pancakes, cakes, sauces, soups, and more. It can also be frothed and used in coffee or tea as a dairy-free alternative.

Question: Where can I buy Sproud Milk?

Answer: You can buy Sproud milk online on their website or on Amazon. You can also find it at select retailers such as Whole Foods Market and Sprouts Farmers Market. Sproud Milk is available in many countries around the world, such as the UK, the US, Canada, Australia, New Zealand, Singapore, Malaysia and more. You can buy it online from their official website or from other online retailers such as Amazon or Shopee. You can also find it in some supermarkets, health food stores or cafes near you.

Question: Where can I purchase Sproud Milk?

Answer: Sproud Milk is available for purchase in various grocery stores, health food stores, and online retailers. It is always recommended to check the availability of Sproud Milk in your local area or consult the official Sproud website to find specific retailers or online platforms where it can be purchased.

Question: How much does Sproud Milk cost?

Answer: The price of Sproud Milk may vary depending on the variety, the size and the retailer. However, on average, a 1-litre carton of Sproud Milk costs around £3 in the UK and $5 in the US. You can also save money by buying multipacks or subscribing to their monthly delivery service.

Question: Does Sproud Milk have any environmental benefits?

Answer: Yes, Sproud Milk offers some environmental benefits compared to traditional cow’s milk. Yellow split peas, the primary ingredient in Sproud Milk, require significantly less land, water, and resources to produce compared to dairy farming. Additionally, plant-based milks have a lower carbon footprint and contribute less to greenhouse gas emissions than dairy milk. Choosing Sproud Milk as a plant-based alternative can be a sustainable choice for individuals concerned about environmental impact.