Textured wall art refers to paintings (or other forms of wall art) that have a textured design. While these art pieces were popular during the 90s, they’re making a comeback–mainly thanks to social media.
Specifically, textured art has gone viral on TikTok. Videos mentioning the product category have over 400 million views on the platform.
Many individual painters and artists have started offering textured wall art pieces to capitalize on this interest.
In fact, searching for “textured wall art” on Etsy returns around 114,000 results, a 2x increase compared to 2020.
One highly-rated piece of textured wall art generates around $33K/month on Amazon.
What’s Next
Textured wall art is part of the TikTok Interior Design meta trend.
As with many other markets, TikTok has also become a popular marketing channel for interior design products.
In fact, videos mentioning interior design have over 9 billion views on the platform.
For example, mid-century modern is an interior design trend that has gone viral on TikTok. The hashtag for this design style has over 500 million views.
Another popular TikTok trend is the “cottage core” design. Videos featuring this design style have over 13 billion views on the platform.