TikTok SEO is a marketing strategy that involves optimizing content for the TikTok social media platform in order to increase visibility and engagement. TikTok SEO refers to search engine optimization practices used for TikTok. 37% of users discover new products and services on TikTok. And having posts rank higher on search results can significantly increase a product’s or service’s visibility.
Trying to capitalize on this opportunity, TikTok content creators are now learning how to incorporate SEO into their posts.
This explains why videos mentioning “TikTok SEO” have gathered over 1.2 billion views on the platform.
TikTok SEO is part of the TikTok Search Engine meta trend.
A Google Senior VP recently revealed that approximately 40% of Gen Z use TikTok and Instagram as search engines.
And TikTok is currently testing a feature that highlights keywords in comments and links them to search results.
This suggests TikTok is leaning further into their search engine functionality.
More personalized results and videos that quickly summarize information are the two main reasons why TikTok is becoming the go-to search engine for Gen Z.