A type of edible mushroom that is native to China and is believed to have medicinal properties and a high level of antioxidants. It is commonly used in traditional Chinese medicine and in dietary supplements.
Tremella mushrooms, also known as “snow fungus”, are a type of edible mushroom. While traditionally eaten for their health benefits, tremella mushrooms are becoming a popular skincare product ingredient. Which explains the surge in consumer interest.
Often referred to as “a natural hyaluronic acid”, the tremella mushroom can hold 500x its weight in water, which boosts the skin’s capacity to retain moisture.
One popular face wash containing tremella mushroom generates around $25K/month on Amazon.
Tremella mushroom is part of the Mushroom Skincare meta trend.
Mushrooms’ antioxidant properties can help protect, brighten and soothe the skin.
Which is one of the reasons that search interest “mushroom skincare” has increased by 150% over the last five years.
Mushroom-focused beauty and skincare products have grown largely thanks to social media. In fact, videos mentioning mushroom skincare have over 93 billion views on TikTok.