Under-eye patches are small masks that make eyes look well-rested by reducing dark circles. These patches often contain high concentrations of ingredients (like hyaluronic acid, retinol, collagen, caffeine and niacinamide) that improve skin health and appearance.
One highly-popular pack of collagen-based under-eye patches brings in around $6K/day on Amazon.
What’s Next
Under-eye patches are part of the Eye Therapeutics meta trend.
Dry eye syndrome is on the rise. Approximately 15% of the US population now suffers from this problem.
The reasons? An older population (approximately 18% of adults over the age of 75 suffer from chronic dry eyes). Also, people are spending more time in front of screens, which is quickly becoming a leading cause of dry eyes across age groups.
Which is why we’re seeing increased demand for eye therapeutics.
Examples of in-demand eye therapeutics include heated eye masks, eye compressors and eye massagers.
Jane Smith
Jane Smith is a renowned product reviewer and influencer, has earned widespread acclaim for her discerning and thorough evaluations of a diverse range of consumer goods. Her captivating reviews span technology, beauty, and home products, providing invaluable guidance to millions of discerning shoppers worldwide. Samantha's dedication to transparency and her knack for simplifying complex product features have cemented her reputation as a go-to authority in the world of product reviews. She is also a regular contributor to several online and print magazines, such as Cosmopolitan, Elle, and Glamour. Jessica is passionate about discovering and recommending the best products for her audience, as well as supporting ethical and sustainable practices in the beauty industry. She is based in Los Angeles, California, where she lives with her husband and two dogs. You can follow her at [email protected]