Skip to Content

Rapidly Trending Topics, Insights, and Analysis: Under Eye Patches

Under-eye patches are small masks that make eyes look well-rested by reducing dark circles. These patches often contain high concentrations of ingredients (like hyaluronic acid, retinol, collagen, caffeine and niacinamide) that improve skin health and appearance.

One highly-popular pack of collagen-based under-eye patches brings in around $6K/day on Amazon.

Rapidly Trending Topics, Insights, and Analysis: Under Eye Patches

What’s Next

Under-eye patches are part of the Eye Therapeutics meta trend.

Dry eye syndrome is on the rise. Approximately 15% of the US population now suffers from this problem.

The reasons? An older population (approximately 18% of adults over the age of 75 suffer from chronic dry eyes). Also, people are spending more time in front of screens, which is quickly becoming a leading cause of dry eyes across age groups.

Which is why we’re seeing increased demand for eye therapeutics.

Examples of in-demand eye therapeutics include heated eye masks, eye compressors and eye massagers.