Under-eye patches are small masks that make eyes look well-rested by reducing dark circles. These patches often contain high concentrations of ingredients (like hyaluronic acid, retinol, collagen, caffeine and niacinamide) that improve skin health and appearance.
One highly-popular pack of collagen-based under-eye patches brings in around $6K/day on Amazon.
What’s Next
Under-eye patches are part of the Eye Therapeutics meta trend.
Dry eye syndrome is on the rise. Approximately 15% of the US population now suffers from this problem.
The reasons? An older population (approximately 18% of adults over the age of 75 suffer from chronic dry eyes). Also, people are spending more time in front of screens, which is quickly becoming a leading cause of dry eyes across age groups.
Which is why we’re seeing increased demand for eye therapeutics.
Examples of in-demand eye therapeutics include heated eye masks, eye compressors and eye massagers.