Under-eye patches are small masks that make eyes look well-rested by reducing dark circles. These patches often contain high concentrations of ingredients (like hyaluronic acid, retinol, collagen, caffeine and niacinamide) that are designed to improve skin health and appearance.
One highly-popular pack of collagen-based under-eye patches brings in around $6K/day on Amazon.
Under-eye patches are part of the Eye Therapeutics meta trend.
Dry eye syndrome is on the rise. Approximately 15% of the US population now suffers from this problem.
The reasons? An older population (approximately 18% of adults over the age of 75 suffer from chronic dry eyes). Also, people are spending more time in front of screens, which is quickly becoming a leading cause of dry eyes across age groups.
Which is why we’re seeing increased demand for eye therapeutics.
Examples of in-demand eye therapeutics include heated eye masks and eye massagers.