A vehicle subscription is essentially a “Vehicle as a Service” (VaaS) model. Vehicle subscription services are seeing surging demand because they are more flexible and convenient than traditional leases.
Instead of committing to leasing a car for a set number of months, vehicle subscriptions allow customers to activate or stop the service anytime.
PumPumPum and Finn Auto are examples of trending startups offering vehicle subscription plans.
Vehicle subscription is part of the Monthly Car meta trend.
Automakers are rapidly applying the subscription-based business model to their products.
In addition to vehicle subscriptions, automakers are rolling out feature-based subscriptions.
For instance, BMW recently made headlines when it was reported they had started charging $18/month for heated seat subscriptions in certain countries.
GM said their in-car subscription services generated approximately $2B last year.
And the company expects to generate approximately $25B through these services by 2030, illustrating this market’s potential future growth.