Wearable breast pumps are tubeless pumps that can be tucked discreetly inside of the wearer’s bra. Growing demand for this product category can be mainly attributed to a DTC startup called Momcozy.
Searches for the brand have increased by 2200% over the last 24 months). And the #momcozy hashtag has over 560 million views on TikTok.
Following Momcozy’s success in this space, a growing number of DTC brands are launching wearable breast pumps.
Wearable breast pumps are part of the Breastfeeding Tech meta trend.
Breastfeeding is experiencing the “Silicon Valley treatment” with several new, advanced breastfeeding product categories.
Examples of trending startups operating in this space are Bellababy, LactApp and The Natural Nipple.
One electric breastfeeding pump generates approximately $323K/month on Amazon.