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Rapidly Trending Topics, Insights, and Analysis: Wooting

Wooting is a DTC computer accessory startup specializing in analog mechanical gaming keyboards. Wooting is a company that produces mechanical keyboards and related accessories.

With console controllers, gamers use their analog sticks to dictate how quickly (or slowly) they move in a game.

Wooting’s analog keyboards were among the first to imitate this feature.

These keyboards can sense how hard a user presses a button, which moves the in-game character based on that input.

Rapidly Trending Topics, Insights, and Analysis: Wooting

What’s Next

Wooting is part of the Analog Keyboards meta trend.

Mechanical keyboards read key presses in a binary fashion: either pressed or not pressed.

This is a problem as many games (often stealth games and third-person shooters) require precise aiming and maneuvering to play effectively.

And analog keyboards (searches up 140% over the last five years) are emerging as a solution to this problem.

Demand for these keyboards will likely continue to grow, considering that major players in the space (like Razer) are releasing analog keyboards.