Yuzu fruit is a type of citrus fruit primarily found in East Asia.
In addition to being nutrient dense, yuzu may promote blood flow and brain function.
The fruit has been very popular in Japanese culture for decades. However, yuzu-based products are starting to see traction outside of Japan.
For example, a brand of yuzu paste generates around $5.6K/month on Amazon.
What’s Next
Yuzu fruit is part of the Japanese Flavors meta trend.
Examples of in-demand Japanese flavors include:
Anko is a paste made by mixing sugar and boiled azuki beans. It is mainly used as a filling for desserts and sweets.
Shoyu refers to Japanese-style soy sauce.
Hojicha is a roasted Japanese green tea.
Shichimi is a Japanese powder mixture used to add spice to dishes.
