Books that have minimal text or images and are typically used for note-taking or journaling.
Low content books, as the name suggests, are books that contain minimal or no content on their pages. Planners, journals, notebooks, agendas, and guestbooks, are examples of low content books. They are becoming a popular DTC product category, mainly because they’re relatively easy to create and can be easily self-published through platforms like Kindle Direct Publishing (KDP).
Low content books are also becoming popular in online communities, like “booktok”. Videos mentioning low content books have amassed over 7.8 million views on TikTok.
Low content books are part of the BookTok meta trend.
BookTok is a term used to describe the book community within TikTok.
The #booktok hashtag has gathered an impressive 132 billion views on the platform.
In fact, the community has become so influential that it is often described as the “world’s largest book club”.
The size of this community is the reason why TikTok is becoming a critical marketing channel among publishers and authors. In fact, this trend has helped several new books and authors climb the top of bestseller lists.