Anti-inflammatory skincare product targeting puffy eyes. Caffeine hyaluronic acid, as the name suggests, is hyaluronic acid mixed with caffeine extract. The product is emerging as a popular eye treatment because hyaluronic acid moisturizes the eyes, whereas caffeine can reduce under-eye bags, making the eyes look more vibrant. People usually need to apply hyaluronic acid to …
Skincare
Niacinamide serums contain a high concentration of niacinamide, a form of vitamin B3. The product balances the skin’s oil production and reduces inflammation, which can help treat and prevent acne. Niacinamide serums are also increasingly used as anti-aging serums as they can minimize the look of pores and fine lines. One popular brand of niacinamide …
Caffeine eye cream is moisturizing lotion infused with caffeine. Research suggests that caffeinated eye cream can visibly reduce under-eye bags, making the eyes look more vibrant. Interest in this product category is also increasing because a growing number of celebrities are endorsing them. For instance, Gemma Chan and Alana Haim have publicly stated that they …
Hair styling powder is a men’s hair care product that helps add texture and volume to hair. The product is especially popular among men with thinning hair because it makes their hair look fuller and thicker. Hair styling powder has grown partly due to organic and paid social media marketing campaigns (videos mentioning the product …
Caffeine sleeping masks are face masks infused with caffeine (often also containing hyaluronic acid). The overnight caffeine, rich in antioxidants, helps tone and firm the skin. Whereas, the hyaluronic acid helps hydrate and conditions overnight. One highly-rated caffeine-infused mask generates approximately $8K/month on Amazon. What’s Next Caffeine sleeping masks are part of the Caffeine Skincare …
Beard growth kits are a collection of products containing beard growth stimulants. (These kits often also typically contain beard grooming products.) This product category has gone viral on social media (videos mentioning these kits have over 366 million views on TikTok.) Which has led to strong DTC sales for this product category. In fact, one …
Caffeine scrubs are exfoliating skin products made from coffee grounds. These products are being marketed as a natural cellulite treatment that also helps reduce wrinkles. Coffee scrubs have seen quite a bit of traction on social media. Videos mentioning this product category have over 30 million views on TikTok. This interest led to a growing …
Blue light sunscreen is designed specifically to reduce blue light exposure from screens. These sunscreens contain iron oxide, an ingredient that’s especially potent at blocking blue light. Demand for this product category is increasing mainly due to growing awareness of blue light’s impact on the skin. In fact, a survey by Unilever found that 36% …
Mucin serum refers to skincare serums made from snail mucin (a slime-like bodily secretion produced by snails). The product is gaining traction as certain studies have suggested it helps regenerate and heal damaged skin. Snail mucin products have spread largely due to social media. Videos mentioning snail mucin have over 1 billion views on TikTok. …
Bakuchiol serum is a skincare serum infused with bakuchiol, a chemical compound derived from the psoralea corylifolia plant. The product is mainly used for its antioxidant and collagen boosting properties, which helps reduce skin discoloration and wrinkles. Increased interest in this product category can be mainly attributed to a skincare brand called Avene (searches for …